Thursday, May 23, 2013
How to Sell E
Selling E-books using PayPal
1. Log in to PayPal. Search for the 'Merchant Services' button, which is located on the top banner. Click this button.
2. Click the 'Buy Now' button located under the 'Create Buttons' heading. Choose the 'products' option under the 'Accept payments for' tab. This indicates that e-books are the products being sold using PayPal.
3. Choose between the 'Add to cart' button and the 'Buy Now' buttons. The first example is for websites that have numerous products to choose from where as the secondary example is primarily focused on a singular product.
4. Write a product name and an ID that is easy to remember. The name and ID will show up on the customer's invoice. The name and ID can also be quite helpful when looking over and identifying purchase reports from PayPal.
5. Include the price of the e-book and select the proper currency. If there is only one e-book being sold, the next set of options for customization is irrelevant. Shipping is not needed either, as the e-book will be sent electronically. That section can also be avoided. Whether or not to charge tax is a personal option, but should be taken into consideration when taxes are due.
6. Click the secure option rather than the PayPal account. This is a security measure so that spam and hackers cannot easily access the PayPal information regarding purchases and monetary information.
7. Click the save button to save the PayPal button that has just been created. This could be helpful if a similar button is needed in the future. All of the preferences are then saved and can be edited at a later date if needed.
8. Avoid the next three PayPal options presented. They are irrelevant when the subject matter is an e-book. The link fields, however, are extremely important. This is the obligatory 'thank you' that the buyers will see after purchasing the e-book. This link should also provide buyers with a link to download the e-book they have just purchased. It is important that this link is not connected to a personal website, as the only method to access this website should be through PayPal and purchasing an e-book. If linked to other websites, individuals can simply access it and download the e-book without purchasing it first.
9. Click 'Create button'. PayPal will now give a code for the button that can be copied and pasted into a personal website. The code gives you the freedom to place the button where it looks the best.
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